Composition elements and design mainstream of the

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Composition elements and design mainstream of commodity packaging

composition is the process of combining and arranging trademarks, graphics, words, colors and some symbols on the display surface of commodity packaging to form a complete picture. In terms of composition elements, more emphasis should be placed on green and environmental information to make it a mainstream design

1. trademark design

trademark design is highly valued by the design and business circles because of its highly concise graphics, rich meaning and decisive role in business

in the process of trademark design, various factors such as enterprise, product, technology and environment should be comprehensively considered and analyzed. The characteristics of trademarks are determined by their functions and forms. It needs to simplify the rich information. The effect of interrupting the switch is that the operator manually interrupts the task of the experimental machine when an abnormal state occurs in the experiment. A more general form is displayed in a relatively small space, while ensuring that the observer can understand its internal meaning in a short time

trademarks are generally divided into text trademarks, graphic trademarks and combined trademarks. The following points need to be considered in trademark design

(1) the layout of the trademark on the package should be large enough and the position should be very obvious

(2) the trademark should have original ideas and shapes

(3) relevant provisions of the Trademark Law shall be followed

(4) the trademark should have a unique personality, easy for the public to recognize and remember, and can leave a deep impression

(5) the trademark should have a sense of the times

(6) trademarks must also have timeliness and practicality

2. graphic design

graphics as the language of design, Just (please refer to the physical characteristics data sheet to convey the internal and external constituent factors to consumers in the form of visual image.

the dialectical unity of content and form is the general law that graphic design should follow. In the design process, according to the needs of graphic content, select the corresponding graphic expression techniques to make graphic design achieve the unity of form and content.

Graphic design needs to consider the following points.

(1) To be rich in national cultural characteristics, graphics can convey certain ideas, and attention should be paid to the different customs of different regions, countries and nations

(2) graphic design must grasp the main features and pay attention to the details of key parts

(3) graphics should have distinct and unique visual effects, be concise and varied, and be complex but not cumbersome; Simple and vivid, rich, complex and simple, perfect

(4) pay attention to adapt to consumption objects of different gender and age

3. color design

color is the first visual experience obtained from far view packaging. The survey shows that the customer's feeling of the product is first color, and then shape. Within 20 seconds of the customer's initial contact with the product, the color feedback is 80%, and the shape feedback is 20%. Another rule also shows that shoppers observe each product for about 5 seconds in the 0.2 electric blast dry box. This 0.25 second glance determines whether consumers will change from unintentional to intentional, and then generate curiosity and purchase desire. Therefore, commodity packaging must be "color" to win people

different commodities have different characteristics and attributes. Designers should study the habits and hobbies of consumers and the changing trends of international and domestic popular colors, and constantly enhance the awareness of color sociology and consumer psychology

color design should meet the following requirements. Different sex. Content. Consistent

4. Text design

the trademark, product name, description text, advertising text and text information such as manufacturer, company or distribution unit on the commodity package reflect the essential content of the package. When designing packaging, these words must be considered as a part of the overall packaging design

the key points of text design on the package are as follows

(1) the text is concise. True universal experimental machine refers to a machine that can do three or more kinds of experiments, which is solid, vivid, easy to read and easy to remember

(2) the character design should reflect the attribute characteristics of the package contents

(3) the layout of words and the overall design style of packaging should be harmonious

(4) the character design should be distinctive and regional

5. symbol design

in addition to the above four elements, some other symbols should be used in the packaging composition. Some are about transportation, such as moisture-proof, shockproof, inversion proof, waterproof and other storage and transportation signs; Some are about using safety, such as safety signs; Some are about commodity categories, such as green environmental signs, recyclable signs, etc.; others are convenient for commodity identification and circulation, such as bar codes

symbol design can be considered from the following aspects

(1) the printing size should comply with national standards. For example, when printing bar code, it should be changed within the range of 0..09 times of the basic size (37.29mmx26.26mm)

(2) the color of various symbols should comply with national standards and be consistent with the overall design style

(3) for different packages, the positions of various symbols are also different. It is necessary to consult relevant materials to be safe

(4) the color of commodity packaging can be accepted by its consumer layer

(5) color design should conform to the hobbies and habits of color in different sales regions

(6) the color design should be consistent with the texture and texture of the packaging materials used

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